Using this as a guide, here are five strategies to trigger attention through the use of imagery to use in conjunction with your visual communication goals. This tour helped bring the Spanish Civil War to the world's attention. Any old picture might be worth a thousand words. Fernand Léger, "Contrast of Forms" Robert Delaunay, "Simultaneous Contrasts: Sun and Moon" The Cubist City – Robert Delaunay and Fernand Léger . From the moment we’re born, we’re hard-wired to focus our attention on human faces. Forget views, impressions, and other vanity metrics - what you really need to do is capture attention, and make sure people see your message, so they can engage with it. This is the currently selected item. Images on social media. Picasso, Guernica. Eye-catching images are shared more often, meaning your web page, blog post or product image will spread more easily if it features a strong image. To grab attention, use color carefully. Upon completion Guernica was displayed around the world in a brief tour, becoming famous and widely acclaimed. ... “I only pay attention because people still associate me with you,” Marlene says. Within an image, have one main area of red (or other bright color) to grab the eye from the start. Actively searching for solutions to problems is part of our survival instinct. The halos around everyone's heads help you understand the holiness of this image. According to some studies, and much anecdotal evidence, the average attention span is getting shorter. Image by Savanevich Viktar. Images combined with text communicate more than words alone, which is important — especially with today’s short attention spans. Juan Gris, The Table. The construction gains attention because our brains are focused on solving problems. “Why, thank you for asking,” I say. But your target niche doesn’t need or want a thousand words. As Social Media Assistant at BioMed Central, one thing I’ve realised is how vital images are in my role. The exact amount of time an ad has to capture the reader’s attention is hotly debated – some say less than 8 seconds, other claims a measly 3 seconds, and 5-6 seconds is the reported attention span of the average millennial. Arouse pleasant emotions: Images of people in love, having fun, helping others, cute children and baby animals typically arouse pleasant emotions, which grab attention. A person in a red dress in a room full of grey suits will stand out strongly. A post on social media accompanied by an image is 10 times more likely to receive engagement. Seeing such a headline, the reader immediately feels known and named. ... Guernica. With the announced end of chronological timelines, Visuals are one way of grabbing your audience’s attention and gaining interaction, especially on Facebook. Basically, referencing your audience means using “you” in your headline. Georges Braque and Pablo Picasso: Two Cubist Musicians. Guernica is grey, black and white, 3.5 meters (11.5 ft) tall and 7.8 meters (25.6 ft) wide, a mural-size canvas painted in oil. Being larger than the rest of the images, your focus is immeaditly directed at Mary. Yet if everyone else is wearing red, the dress will be less noticeable. If attention is retained, there is a high probability the information will be shared by consumers—in effect creating brand ambassadors who are excited to share your content within their social circles, generating earned marketing. Attention is the new social media currency. The table laughs. I look around, then I relax ’cause I catch on to things, and I can see that they’re making fun of how things used to be, and not me.
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